Field Notes
№ 002·On craft

Running Day of Show without a spreadsheet

The tour is where a client decides whether you are organized. Here is the order we use to plan it, what the route should optimize for, and what to have in your hand at each door.

·3 min read·The Estaio team

A showing day has a lot of moving parts and one audience. The client is watching the whole time: whether you know where you are going, whether you remember what they said about the last house, whether the day feels planned or improvised. Most of that impression is set before the first door opens.

Here is the order we use.

The night before: confirm the list, not the route

Start from the Option list, not from the map. The homes that go on the tour are the ones the client reacted to. "Interested" goes on. "Maybe" goes on if you have a reason, and the reason becomes the note. "Not for me" stays off unless you are going to argue for it in person, in which case say so in the note.

Do this before you think about driving. A route through the wrong homes is still the wrong day.

The route should optimize for the client's attention, not for miles

Drive time matters, but it is not the only thing. Two more rules:

Lead with the home you want to win. The first stop sets the bar the rest of the day is measured against. If your strongest home is also the farthest, it is still worth starting there; the client's attention is freshest at ten in the morning and worn by two.

Put the "maybe" in the middle. A stop that needs explaining does better between two easy ones. Ending on a maybe leaves the day on a question mark.

Estaio orders the stops by drive time from wherever you start, then lets you drag them. Use the drag. The algorithm knows the roads; you know the client.

Windows and slack

Give every stop a duration and mean it. Twenty minutes for a condo, thirty for a house with land, more if the client is the type who opens every closet. Then add slack: ten minutes between stops for traffic, parking, and the conversation in the car that turns out to matter.

The schedule is not for you. It is for the client, who can open it on their phone and see that the day has a shape. A client who knows there are four stops and a lunch behaves differently from one who suspects the day could go on forever.

At each door: the note is the script

Your note for the home resurfaces at the stop. Read it before you get out of the car. It is usually one sentence, and it is the one thing you wanted to remember: point out the kitchen, mention the roof was replaced, skip the basement.

The client's reaction from the shared list is there too. If they tapped "Maybe" on this house, you already know the conversation to have inside it: what would move it to yes?

After the last stop

Update the notes while it is fresh, in the car if you can. "Loved it, worried about the street noise." "Out. Too dark." These become the first lines of the next list, and the next day's plan starts from an honest record instead of a memory.

The spreadsheet did all of this too, technically. It just did it in a tab the client never saw and you could not read at a red light. The plan should live where the day happens: in your hand, and in theirs.

Field Notes by email

The next note, when it is written.

Quiet, unsubscribable, no marketing slabs.

Something in this note worth arguing with? Write to us

Running Day of Show without a spreadsheet — Estaio