Field Notes
What we're
learning, in writing.
Notes from the workshop: on the agent's workflow, on craft, and on the standard we hold the product to. Written to be useful the same week you read them.
Written by the people who ship the product. A new note goes out when there is something worth saying, not on a schedule.
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Latest note
September 10, 2026·On the standardReading a CMA without fooling yourself
A comparative market analysis is a small argument built from a handful of sales. Here is how ours is built, which numbers to trust, and the three places a CMA quietly goes wrong.
- № 003·September 10, 2026·On craft
How AI search reads a brief, and when to use quick search instead
What happens between typing "3 bed in Austin under 600k with a pool" and a page of listings: the parts that are filters, the parts that are judgement, and the questions it will ask you back.
4 min readRead - № 002·September 10, 2026·On craft
Running Day of Show without a spreadsheet
The tour is where a client decides whether you are organized. Here is the order we use to plan it, what the route should optimize for, and what to have in your hand at each door.
3 min readRead - № 001·September 10, 2026·On the workflow
The option list is the deliverable
Clients don't see the search. They see what you hand them. A short, ordered list with your notes on it is the product of your work, and it deserves to look like it.
3 min readRead
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